Be clear with your advertising message
Clever marketing message and visually thoughtful design will capture your customers attention right away.
Your direct mail piece or your web page will gets less then 5 seconds from a potential customer. Your message must be clear.
Web surfers scan for contents as well as Search Engines. Readers who are surfing the net are no longer reading the contents. There are specific ways to write for Internet Contents that will attract web surfers and increase SEO rankings.